What is Google Analytics?

What is Google Analytics?

Google Analytics is a web analytics tool from Google that helps you track and analyze your website’s performance. It provides insights into who visits your site, how they interact with it, and what actions they take, which is crucial for improving your eCommerce business.

Features Of Google Analytics

1. Website Traffic Analysis – See how many people visit your site and where they come from (Google, social media, ads, direct visits, etc.).
2. User Behavior Tracking – Understand what pages users visit, how long they stay, and what actions they take.
3. E-commerce Tracking – Measure sales, revenue, cart abandonment rates, and product performance.
4. Audience Insights – Get data on users’ demographics, location, devices, and interests.
5. Conversion Tracking – Monitor sign-ups, purchases, and other important business goals.
6. Real-Time Reports – Watch live visitor activity on your website.

Why Google Analytics is Important for your store?

• Track which ads and keyword drive sales.
• Identify popular products and pages.
• Find out where visitors leave your website in the buyout process.
• Improve SEO and marketing strategies.